Gitanjali JB is a multifaceted social entrepreneur and educationist. An alum of Xavier Institute of Management, Bhubaneswar (XIMB), her interest in educational reforms was ignited when as a child she could not relate to what she was studying in the books. She gave up her flourishing corporate career of 20 years to set up Himalayan Institute of Alternatives, Ladakh (HIAL) as its Founding CEO. HIAL is an alternative institute for mountain development that aims to revolutionise higher education in India through the pedagogy of contextual and experiential learning.